One loom. Every thread of your business.
Your business, minus the parts you hate. Your store, your bookings, your payments, all in different apps that don't talk. Heddle runs them as one. You run the parts that matter.
Heddle is in early access. Spots are limited.
Outrun companies twice your size.
Big companies need a whole team for each of these. You need one login.
Every order and message, in one inbox
Storefront checkouts, POS sales, and orders from wherever you share your link. They all land in one place, tagged by where they came from, so you stop flipping between five tabs and a spreadsheet to see what happened.
- Structured checkout on your own storefront, so orders land in your dashboard, not a comment thread
- Channel tags so you know where each order and message came from
- Unified inbox: storefront, social, and form replies in one feed
A storefront you can plan around
Build it, publish, done. No agency. No three-week wait. Schedule a campaign and it launches itself, then tells you exactly what made money.
- Drag-and-drop pages: home, shop, book, gallery, FAQ, custom
- Schedule campaigns to activate or pause on a date and time, or trigger them manually
- Per-campaign analytics: views, conversions, revenue, AOV
Sell in person the way you already do
Open a shift, tap items into the cart, take cash, Cash App, Venmo, or Zelle. Every payment hits your dashboard the second it clears. Same catalog and customers as online. Invoices write themselves. And it keeps selling when the internet drops.
- Cash, Cash App, Venmo, and Zelle, right from your phone.
- Auto-generated branded invoices, ready to send anywhere
- Offline-capable POS that syncs when you're back online
Products and services, one dashboard
Sell products, book services, or both. Appointments, recurring events with waitlists, and delivery dispatch, from one dashboard. Customers book through your storefront. You block the days you're closed.
- Appointments, recurring events, and ticketed experiences with capacity and waitlists
- Driver dispatch with route optimization for local delivery
- Customer-facing booking page on your storefront, with blackout dates
Wholesale and account customers, done right
Send quotes. Accept, decline, or counter the ones you get. Set tiered price lists (gold, silver, distributor) or override prices per account. Every B2B customer gets a private catalog link.
- Send and respond to quote requests: accept, decline, or counter
- Tiered price lists for customer groups
- Per-customer override pricing and private B2B catalog links
Analytics that explains itself
You don't come from a data background. You don't need to. Every chart comes with a plain-language read, and an AI advisor tells you what to do today. You don't need a report. You need to know who to message back.
- AI advisor explains every number in one sentence
- Customer groups (champions, loyal, at risk) so you know who to nudge
- "What to do today" checklist. No dashboard reading required.
More in the platform
Everything an independent business needs to run day to day. All included.
Stock management
Track inventory by SKU and variant. Never oversell what you don't have.
Customer records
Full order history, notes, and one-tap follow-up right on the profile.
Local payments
Cash App, Venmo, Zelle, and cash. The ways your customers already pay.
Broadcasts
Update what's available today and notify all your regulars with one tap.
AI product drafts
Upload a photo and let AI write the description in your voice.
Loyalty & referrals
Reward repeat customers with points and badges they'll see on your storefront.
Gift cards
Issue, redeem, and track gift card balances online and in person.
Reviews
Collect customer reviews after each order and showcase them on your storefront.
Multi-location & team
Run more than one store. Add staff with role-based permissions per location.
From signup to first order in a day
Sign up
Tell us about your business: what you sell, how you want to get paid, and where you deliver. Takes under five minutes.
Set up your storefront
Upload your products, or let our AI draft descriptions from photos. Pick your branding and publish. Your store goes live on a heddleapp.com URL right away.
Share the link
Share your store link on Instagram, in your bio, or on a QR code. Orders come into your dashboard the moment a customer checks out.
Grow with Heddle
Add delivery, bookings, B2B catalogs, and analytics as you grow. Everything stays in one place, so your data stays connected.
One login instead of your app stack
Most independent businesses run on a pile of tools that don't talk: a store in one place, a booking link in another, payments in a third, and a spreadsheet holding it together. Heddle puts the whole thing in one place.
A store, not a brochure
Most site builders give you a pretty page and stop there. Heddle's storefront takes the order, books the job, runs your POS, and tracks inventory, all connected.
One platform, not five
When your tools don't talk to each other, your customer data scatters across five dashboards and you stop being able to answer basic questions about your own business. Heddle keeps storefront, orders, delivery, bookings, inventory, and analytics in one place so the picture stays connected.
Product and service businesses
Whether you sell food, sell clothes, or book appointments, Heddle handles it. POS is optional. So is inventory. Use what fits your business.
You're not a support ticket
Early access means direct access to the team, not a queue. What you tell us shapes what we build next.
Before you sign up
The real questions, answered plainly, while we're still in early access.
How much does it cost?
You start free with everything you need to take orders, online and in person. Paid plans only come in when you outgrow the free one. Early-access merchants get free onboarding and help shape the pricing before it's set.
I already have a website. Why do I need Heddle?
A website that only shows your products is a brochure. Heddle's storefront takes the order, books the job, runs your POS, and keeps inventory and payments in sync, so the site runs the business instead of just displaying it. It also replaces the separate booking, payment, and inventory tools you're already paying for.
How hard is it to set up?
Most businesses are taking orders the same day. Add your products, or let AI draft them from photos, pick your branding, and publish. Your store goes live on a heddleapp.com link right away, and you can connect your own domain later.
How do I get paid?
Customers pay with the methods they already use, and each payment confirms in your dashboard the moment it clears, so you always know a sale went through. The money settles through your payment provider into your account.
Is my data mine if I decide to leave?
Always. Products, customers, orders, and bookings export to CSV anytime. No lock-in, no fine print, and Heddle walks away cleanly if you ever need it to.
Can I move my existing store and orders over?
Move your store, orders, and service data over from Shopify, WooCommerce, or an ERP. Your accounting stays where it is: Heddle syncs with QuickBooks, Xero, and Sage instead of replacing them. It's on the roadmap, it runs both ways, so you can leave with your data anytime.
Is my data private and secure?
Heddle is designed to GDPR-level data-protection standards, alongside US privacy laws like the CCPA, so you control consent, export, and deletion of everything we hold.
Do I have to use the AI?
No. Everything in Heddle works without AI. The AI features are opt-in, so nothing gets drafted, analyzed, or automated unless you switch it on, and you can switch it back off whenever you want.
Ready to stop losing orders in the chat?
Sign up today and we'll send your access key as soon as your spot opens up.